From the indulgent earthy tang to the whiff of mouldy blue, sales suggest when it comes to cheese, British shoppers are on the hunt for ‘stinky’ blues.
This year, our very own ‘Blacksticks Blue’ has seen a whopping 44% increase in sales in comparison to 2019. A study this month revealed one third of Brits believed they couldn’t live without cheese - we really can’t get enough of it! As Christmas approaches here at the Dairy, we are preparing for four times the sales of Blacksticks Blue in December than that of any other month this year.
We’ve also launched our ‘Mature your Own Blacksticks Blue’ - a first of its kind – this gift pack consists of one whole baby 500g Blacksticks Blue cheese to nurture just the way you like it, all the way from mellow to nuclear tang. Each cheese comes with a ‘birth certificate’ for keeping track of maturation and a simple instruction guide allowing all you cheese lovers to pick your desired taste. It really is the perfect gift for a blue cheese lover and budding cheese makers who want to create the magic at home this Christmas.
Buy a Mature your Own Blacksticks Blue here
You can read more about the UKs love of blue cheese: