Introducing our new “Proper” cheeseboard: sustainable and full of flavour

Introducing our new “Proper” cheeseboard: sustainable and full of flavour

Our latest cheeseboard promises to be the star at any gathering for more reasons than one. Our This Is Proper Cheeseboard Cheese features the very best in quality farmhouse British cheese, handmade with love, with the added benefit of a significantly reduced environmental impact thanks to new, innovative packaging. We've cut our packaging by 26%, aligning with our commitment to sustainability without compromising on the quality you expect from our products.

A good cheeseboard creates an opportunity to chat, share, discover and laugh, and so many of those little moments that make time spent with family and friends so special. Blacksticks, Rothbury Red, and Mrs Butlers create a crowd-pleasing selection of flavours. All three have been handmade in our rural Lancashire dairy, using milk from our family herd and local farms. 

Our commitment to sustainable packaging

This launch is a part of our broader goal to make all of our packaging more environmentally friendly. Two years ago, we made a groundbreaking move by transitioning all of our hard, soft and blue cheese packaging to materials that are fully recyclable, making us a leader in the industry.

  • Soft cheeses: Each of our soft cheeses is wrapped in paper, an easily recyclable and eco-friendly choice.
  • Blue cheeses: Packaged in recyclable trays with film that can be left attached, simplifying the recycling process.
  • Hard cheeses: We have innovated with a mono film, eliminating complex laminates. This ensures that once the national recycling infrastructure catches up, these can be easily recycled too.

Balancing sustainability and food preservation

Packaging cheese presents a unique challenge, which is why we take it so seriously. Cheese is a living, breathing product and so its packaging needs to do more than give it curb appeal on shelf, it has to help nurture and protect the cheese inside, too. 

Our expert cheese graders select each cheese when it’s at its best, making sure when it is delivered to you, it is in perfect condition and tastes fantastic. Each type of cheese has distinct properties and requires specific packaging solutions to maintain its quality. 

  • Soft cheese: Requires breathable packaging to maintain its delicate texture and flavour.
  • Hard cheese: Needs a more robust packaging to preserve its firmness and extend shelf life.
  • Blue cheese: Demands specific conditions to maintain its unique mold and consistency.

Our packaging is designed to take all of these specific needs into consideration, ensuring that the cheese you enjoy is as fresh and delicious as possible, while minimising environmental impact.

Looking Forward

We are committed to continually improving our packaging solutions. Our goal is to optimise the balance of protecting our products and protecting our planet. By choosing our cheeses, you are not only enjoying the very best in British farmhouse cheese, you are doing your bit for the environment, too.

For more information on the cheeses included, please visit our product pages.